Why this focus on ‘story’, you may ask.
The answer lies simply in thousands of years of human nature:

We love to hear stories. We love to tell stories.

They provide us with a feeling of belonging. They make issues more relatable … more understandable ….

More likely to build empathy.

The question is:

Are you connecting with your customers in a way that engenders love and loyalty?

Find out about the power of storytelling

Connect with me to help you raise your content game
Content Strategy
Results-driven Content
Narrative-driven
Placing story first
Johann Barnard
Johann Barnard

Content Creator

Obsessed with the power of narrative