Strategy

I help organisations get a grip on the 'why' of content.

This is becoming an increasingly important question as companies shift to self-publishing on owned media channels.

The key to great content is realising that it is not about you: the audience's needs always come first.

Creation

Content creation is at the heart of what I do.

I'm a regular contributor to the likes of Business Day, Financial Mail & Investors Monthly.

I also produce media-focused content such as opinion pieces and media releases for corporate clients.

I create content for company web sites, blogs and other owned media platforms.

Narrative

An extension to my assertion that your content should focus on your audience is the strong appeal of narrative.

People want to hear about people. They want to feel that your brand is about people. People want to be able to relate to people.

That is why narrative is paramount.

Get in touch today to chat about how we can apply my journalistic skills to elevate your brand's content:
Mail me at jb@jboriginal.co.za or call me on +2711 074 8445
Below are but some of the brands and organisations that I have worked with in the recent past