I help organisations get a grip on the 'why' of content.
This is becoming an increasingly important question as companies shift to self-publishing on owned media channels.
The key to great content is realising that it is not about you: the audience's needs always come first.
Content creation is at the heart of what I do.
I'm a regular contributor to the likes of Business Day, Financial Mail & Investors Monthly.
I also produce media-focused content such as opinion pieces and media releases for corporate clients.
I create content for company web sites, blogs and other owned media platforms.
An extension to my assertion that your content should focus on your audience is the strong appeal of narrative.
People want to hear about people. They want to feel that your brand is about people. People want to be able to relate to people.
That is why narrative is paramount.